Expanding Global Brands. Elevating Private Brands.

Why

The

Why Work with Us?

We are a high-level agency that rolls up its sleeves to work right with you, and your customers, whether retailers or brands.

Your business growth is our passion at 87°. With expertise in international brand expansion to the US, both private label and national brands, we focus on beauty, personal care, nutrition, food (special emphasis in better-for-you), baby and entertainment. We picked 4 success stories from our hundreds of brands we have worked with… see the results on our Success Stories page!

We work diligently to build strong relationships, find wins for all parties, drive profitability and execute with excellence.

We welcome some time to explore a relationship with you! We want to add you to our Success Stories page!

Email us at [email protected] any time.

Work

The

What Do We Do?

As a full-service sales agency, our team offers the highest degree of industry experience and resources to help your brand succeed, including:

First things first: Gain an omni, holistic view of brand and business processes

It’s the foundation that all growth is built upon: what is your “brand” and what makes it move forward? This critical step allows us to become part of the core and add value, not be a drain on your team. We want to be able to run at the speed you are comfortable with and scale the US business to grow profitably.

Define the opportunities, timing and road map

“Good fortune is what happens when opportunity meets with planning.” ~ Thomas Edison

Top-to-top retailer meetings and line reviews

Approachable and genuine team members, who spend time building a network of CPG relationships to be able to connect, then lead meetings that are well-prepped where hard questions are asked and answered.

Operational excellence

Processes that center on accuracy of data, forms, item setup, OTIF, reporting, all allow for great partnerships and relationship building with the home office team and retailers.

Supply chain expertise

A smooth supply chain process is invaluable. We are proactive inventory managers for both the brand and retailers through analytical monitoring and problem-solving.

Customer obsessed

“There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.” ~ Sam Walton

Insights

By learning the brand as though it was our own, our goal is to be as zealous as you and find ourselves bringing insights that help strengthen the global brand.

Determined hustle

“Great things may come to those who wait, but only the things left by those who hustle.” ~ Author Unknown

Who

The

Who Are We?

Shara McMurtrey is the expert behind 87°, located in beautiful Bentonville, Arkansas, the birthplace and world headquarters for Fortune 1, Walmart, Inc.

An industry veteran, Shara has focused for more than 35 years on sales, marketing, international business and leading client/customer-facing projects.

She cut her teeth in her mid-20’s as a master broker for a top Mexico-based, global liquor-filled chocolate brand. She found joy in the immense problem-solving, planning and relationship trust building necessary to create and navigate a distributor network for a product with regulations that varied by US county.

Since that time, she has spent 8 years with with a successful technology startup (who is nearing their 30th year in business), developed and launched a collegiate-licensed brand, with the last 14 years loving helping other brands grow. 87°, and Shara’s, strength is in international brands in the US.

She lends a highly organized, creative and innovative approach balanced with financial prowess, knowing that meeting customer needs and profitable growth have to stay top of mind.

An avid triathlete and tree pruning extraordinaire, she wishes she had gotten to spend time with Maya Angelou.

“My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humor, and some style.” ~ Maya Angelou